Privacy Policy

Last updated: February 2026

1. Introduction

TheShapeFormula ("we," "us," or "our") operates the website TheShapeFormula.info. This Privacy Policy explains how we collect, use, and protect information you provide.

2. Information We Collect

We collect minimal information necessary to operate our educational website:

  • Contact Information: When you submit the contact form, we collect your email address and message content only.
  • Automatically Collected Information: We do not use analytics, tracking pixels, or cookies for analytics or marketing purposes. We use only essential cookies required for basic site functionality.

3. Information We Do Not Collect

We deliberately do not collect:

  • Personal identifiable information beyond what you voluntarily provide via contact form
  • Browsing behavior, page views, or usage analytics
  • Device information or IP addresses for tracking purposes
  • Cookie data for targeting, profiling, or analytics
  • Financial information or payment details
  • Health or sensitive personal information

4. How We Use Information

Information collected through the contact form is used solely to:

  • Respond to your inquiry
  • Provide requested information
  • Improve content based on user feedback

We do not use information for marketing, profiling, or secondary purposes.

5. Data Sharing and Third Parties

We do not share, sell, or transfer your personal information to third parties. Your data remains private to TheShapeFormula.

6. Data Retention

Contact form submissions are retained only as necessary to respond to your inquiry and maintain reasonable records. Retention periods do not exceed 12 months unless required by law.

7. Your Rights Under UK GDPR

As a UK-based service subject to UK GDPR, you have rights to:

  • Access: Request a copy of personal data we hold about you
  • Correction: Request correction of inaccurate data
  • Erasure: Request deletion of your data
  • Restrict Processing: Request limitation of how we use your data
  • Portability: Request your data in portable format
  • Withdraw Consent: Withdraw consent for optional processing

To exercise these rights, contact us at [email protected].

8. Cookies

We use only essential cookies required for basic site functionality. Essential cookies include those necessary for security and core website operations. We do not use analytics, marketing, or tracking cookies. Cookie usage is disclosed in our Cookie Policy.

9. Security

We implement reasonable security measures to protect information submitted through our contact form. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

10. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices of third-party sites. Please review their privacy policies independently.

11. Children's Privacy

TheShapeFormula is not directed toward children under 13 years of age. We do not knowingly collect information from children. If we become aware of information collected from children, we will delete such information promptly.

12. Policy Changes

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last Updated" date. Continued use of the website constitutes acceptance of updated terms.

13. Contact Us

For privacy-related inquiries or to exercise your rights:

TheShapeFormula
72 Willowbrook Road
Putney, London SW15 6RA
United Kingdom
Email: [email protected]
Phone: +44 20 8788 4293